Executive Strategic
Architecture & Context
A comprehensive digital transformation roadmap for Safety Integrated Solutions (SIS). Leveraging your IWCF accreditation (N° DZ.1185) and state approval (N° 1444) to dominate the North African O&G training market through precision-engineered digital channels.
2. Educational Asset Diagnostic
Digitizing your four strategic pillars from static PDFs to dynamic sales funnels.
2.1. Technical Drilling Cluster
Focus: High-Certification Value.
- ▪ IWCF Well Intervention (Level 2, 3, 4)
- ▪ Coiled Tubing & Snubbing Operations
- ▪ Strategy: LinkedIn B2B targeting technical superintendents.
2.2. QHSE & Industrial Safety
Focus: Mandatory Compliance.
- ▪ Sûreté Interne & Industrial Security
- ▪ Fire Fighting (Basic to Advanced)
- ▪ Strategy: High-volume Google Ads for "Formation HSE".
2.3. Corrosion & Integrity
Focus: Specialized Niche.
- ▪ Protective Coating Inspector
- ▪ Cathodic Protection Systems
- ▪ Strategy: Technical Whitepapers & Case Studies.
2.4. Management & Soft Skills
Focus: Corporate Development.
- ▪ Gestion des Sinistres & Assurances
- ▪ Leadership & Conflict Resolution
- ▪ Strategy: HR Director targeting via LinkedIn.
3. Market Intelligence
Decoding the Algerian Digital Training Landscape.
3.1. Competitive Analysis
Competitors in Hassi Messaoud and Algiers often rely on reputation. Few have a mobile-responsive presence or automated enrollment. SIS has the opportunity to become the "Digital First" provider, capturing the younger workforce (Gen Z engineers) and busy HR Directors who prefer digital booking.
3.2. Digital Behavior in Algeria
Strategic Execution Roadmap
Phase 1: Digital Infrastructure Re-Engineering
4.1 Website Redesign
WordPress-based, fully mobile-responsive. Integrating "Course Catalog" logic instead of static PDFs.
4.2 CRO Strategy
Adding sticky "Request Quote" buttons, WhatsApp floaters, and simplified inquiry forms to boost conversion.
Phase 2: Content Strategy & SEO
5.1 Knowledge Hub
Blog articles targeting keywords like "Formation IWCF Algerie" and "Certification HSE Hassi Messaoud".
5.2 Video Production
Short-form videos (Reels/TikTok) showing practical training exercises (Fire fighting demos, Drilling simulator usage).
Phase 3 & 6: Social Ecosystem
6.1 LinkedIn
The Corporate Channel. B2B Articles & Company Updates.
6.2 Facebook
The Community Engine. Student photos, event announcements.
6.3 TikTok
Future Workforce. Behind-the-scenes at the training center.
Phase 4: Direct Marketing (WhatsApp)
7.1 API & Broadcasts
Implementing the WhatsApp Business API to send automated course calendars to past students and registered leads. "New IWCF Session starting next week - 3 spots left."
Phase 5: Paid Acquisition
8.1 LinkedIn Ads
Precision targeting: Job Title = "HSE Manager", "Drilling Superintendent". Location = "Algeria".
8.2 Google Ads
High Intent Search: Bidding on keywords like "Centre formation Hassi Messaoud".
9. Legal Compliance Framework
9.1. Data Protection (Law 18-07)
Ensuring all lead generation forms include explicit consent checkboxes for data processing, adhering to Algerian privacy laws regarding personal data protection.
9.2. E-Commerce (Law 18-05)
Ensuring all digital advertising and potential online payment gateways comply with the specific regulations for electronic commerce in Algeria.
10. Investment Framework
Transparent costing for the initial engagement.
Foundation
- Website Redesign & SEO Setup
- WhatsApp API Integration
- Social Media Account Optimization
One-Time Fee
To be discussed based on scope
Monthly Retainer
- Social Media Management (12 posts/mo)
- Ad Campaign Management
- Monthly Reporting & Strategy
$10.00 / Hour
Standard Upwork Rate
Ad Spend
- Paid directly to Platforms (FB/LinkedIn)
- Flexible Budget Control
- No markup on ad spend
Variable
Suggested start: $300-$500/mo